Post-Brexit exhaustion of trademark rights: what you need to know!
As a trademark owner, the reputation and value of your trademark are essential to your business. Affixing your trademark to your products ensures that your customers recognize the origin of the products they purchase and can trust that these products meet local quality standards. However, after you have sold your products on the markets within the European Economic Area (EEA), there are limits to the power you can exercise over the products bearing your trademarks. We highlight the impact of the 2020 Brexit in this regard.
Intellectual property/IT and Privacy